Challenge: We were contacted to help Microsoft launch an internal awareness program.

Solution: The ‘Response Management’ chocolate bar campaign was developed. We turned the needed information and URL into a chocolate bar wrapper, along with devising slogans and wording. The delivered 900 chocolate bars (some somehow disappeared) sure helped spread the word quickly. What matters is that the CPE Response Management Campaign got off to a sweet start!

How we spun it together: Developed branding and packaging for the chocolate bars, printed them as decals, applied, and let others enjoy the final product.