Challenge: Create a fun and informative way to distribute giveaways for a series of Microsoft TechNet events.

Solution: We developed the ‘Techie Crunch’ brand, its corresponding slogans and a cereal box to go with it. We even made the cereal in the shape of the Microsoft ‘M’ and got some product shots taken. The actual box was used to display the majority of the content of the flyers that were to go in it.

In the end we asked ourselves, “What is cereal without a prize?” So we had one made. A custom ‘IM A PC’ toque went into the box to finish it all off.

Result: The resulting giveaway was a great hit!

How we spun it together: Art Direction, Creative, Copywriting, Product Development, Product Shots, Photo Retouching, Custom Dye development, Print